FULL BREAKDOWN

From minimal ads to 851 leads at ~$5.14 CPL—fueling quotes and sales for SxS cages & accessories.

Shopify + CRM texting → faster quotes, more closes

Full-Funnel Ads Shopify Tracking CRM + SMS

Creative + clean tracking + SMS follow-ups driving quotes and sales.

WCI Offroad

Ecommerce (Shopify) — SxS cages & accessories

Joined April 14, 2025 • 6 months together

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Months with Us

Campaigns

Total Leads

Impressions

Average CPL (blended)

Quotes/Sold

The Story

Client Snapshot

Company: WCI Offroad
Model: Ecommerce (Shopify)
What they sell & where: SxS cages & accessories (see site for SKUs; ship/service footprint TBD)

Context & Challenges

Minimal historical advertising → not enough leads or sales.
Needed a simple, reliable way to generate inquiries/quotes they can close.
Wanted texting from the CRM to speed up responses and win more carts/quotes.

What we shipped

Diagnosis Gaps

No scalable demand gen; inconsistent lead volume.
Limited attribution from ad → site → quote/order.
Speed-to-lead and follow-up not standardized in Shopify + CRM.

Plan & Work Done

Built a full-funnel ads plan (creative testing, intent + retargeting, geo as relevant).
Implemented Shopify conversion tracking (pixel/events) and server-side event mapping into the CRM.
Deployed a CRM with texting (inbox, automations, tasks, quote follow-ups, abandoned-interest nudges).
Weekly KPI cadence (impressions → clicks → leads → quotes/sales) for compounding gains.

Results

851 leads on $4,377.61 spend → ~$5.14 blended CPL.
100+ quotes/sold attributed across campaigns.
Faster responses via SMS from CRM, fewer dropped inquiries, clearer pipeline visibility.
Ads are currently paused, but the team kept our CRM because it’s now core to quoting & follow-up.

Creative snapshots

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