About — R&R Development

About our founders

Operators first. Accountable marketing for businesses ready to hit the next gear.

We’re a performance shop focused on outcomes: qualified pipeline, faster sales cycles, and clear attribution. After consulting hundreds of owners and seeing the same patterns repeat, we launched R&R in 2023 to make performance marketing accessible—and accountable.

Roger Long IV headshot

Roger Long IV — CEO & Co-Founder

Over a decade running paid ads. Spent his first paycheck on a social media marketing course, learned to sell cars, and became the #1 Hyundai salesperson in his state in year one—driving over $1,000,000 for the dealership. Later rose from sales to Director of Operations for an influencer brand and consulted owners from 7–9 figures. Now builds growth engines at R&R Development.

Ronald LaPlante headshot

Ronald LaPlante — CEO & Co-Founder

Ops-first builder who connects ads, routing, and CRM so nothing falls through the cracks. (Drop Ron’s 2–3 sentence bio here and we’ll polish it.)

Our Experience

We kept seeing the same blockers stall growth: being burned by a past agency, not getting truly qualified leads, and not knowing where to start with marketing.

R&R exists to solve those three—creative & offer testing that lowers CAC, routing & speed-to-lead that raises show rates, and source-to-sale tracking so you know exactly what’s working.

  • 10× lead volume in 8 months while packing monthly live events
  • Scaled for a 20–30 person sales team; contributed to ~4× top-line growth
  • Source-to-sale attribution, creative testing, and fast follow-up wired end-to-end
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Our Journey

Milestones & Momentum

  1. Earlier Roots

    Sales First, Then Systems

    Roger goes from buying a social media course with his first paycheck → #1 Hyundai salesperson in-state ($1M+ gross) → Director of Operations for an influencer brand, consulting 7–9 figure owners. Ron (placeholder) leads ops/routes/CRM so nothing falls through the cracks.

  2. 2022 Operator Era

    10× Lead Flow in 8 Months

    Built the internal stack—ad testing, routing, speed-to-lead, and attribution—to feed a 20–30 person sales team and contribute to ~4× top-line growth.

  3. 2023 Founding

    R&R Development Starts

    We launched to make performance marketing accessible—and accountable—for owners ready to reach the next level.

  4. 2024 Scale Year

    117+ Clients Helped

    Built growth engines for B2B & B2C—paid social + search, routing & speed-to-lead, and live dashboards to separate sales from marketing issues.

  5. 2025 Today

    1,039 Active Campaigns • $17.4M+ Revenue Driven

    79,510 leads and 5,458 deals attributed with source-to-sale tracking, creative/offer testing, and speed-to-lead systems.

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No pitching on the first call