Smokin J Diesel — Full Breakdown

Smokin J Diesel — From $400–$600 CPL to ~$25 CPL

“From $400–$600 CPL to ~$25 CPL—calls rolling in without the chaos.”

Lower CPL More Calls Clear Attribution

Watch the quick overview.

Anthony J

Owner, Smokin J Diesel

Joined July 15, 2025 • … together

The Story

Client Snapshot

Company: Smokin J Diesel
Owner: Anthony J
Model: B2C / Local Service
What they sell & where: Diesel mechanic services (see website services list)

Context & Challenges

Paying $400–$600 per lead with a prior agency.
Info scattered across spreadsheets → no single source of truth.
Tech stack he disliked and avoided → workflow friction.

“From $400–$600 CPL to ~$25 CPL—calls rolling in without the chaos.”

— Anthony J, Smokin J Diesel

What we shipped

Diagnosis Gaps

Channel inefficiency & extreme CPL.
Lead capture + attribution not consolidated.
Speed-to-lead and follow-up not standardized.

Plan & Work Done

Consolidated into a CRM (pipelines, tasks, instant notifications).
Launched targeted Google campaigns focused on highest-value services/intent.
Creative & keyword testing, negative keyword hygiene, geo-tightening.
Set weekly KPI cadence (calls, CPL, conversion rate) for continuous tuning.

Results

CPL cut from $400–$600 to ~$25–$37.
18 leads in 21 days at $36.81 CPL.
26 calls from Aug 14–Sep 10 at $31.17 per phone call (reached 5,072 people).
Clear attribution in CRM; faster follow-up and fewer dropped inquiries.

Creative snapshots