Tuscola Logging — Full Breakdown | R&R Development

FULL BREAKDOWN

Built a reliable hiring engine—68 applicants at ~$2.23 CPL; multiple drivers hired.

Automations + speed-to-lead → faster interviews and consistent hires

Recruiting Speed-to-Lead Automations
Tuscola Logging case study hero

From word-of-mouth to a repeatable recruiting pipeline.

Tuscola Logging
B2B — Logging / Trucking
Worked with us Nov 25, 2024 – Dec 2024 (1 month) — goal hit.
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Months with Us
Campaigns
Leads / Applications
Ad Spend
Avg CPL

The Story

Client Snapshot

Company: Tuscola Logging
Model: B2B — Logging / Trucking
What they do & where: TBD (logging operations; base city/state)

Context & Challenges

  • Depended on word-of-mouth/referrals for recruiting.
  • No scalable, reliable way to source qualified candidates.
  • Manual screening/follow-up → slow time-to-interview and drop-offs.

What we shipped

Diagnosis Gaps

  • No always-on staffing pipeline.
  • Pre-screening not standardized; weak qualification.
  • Speed-to-lead and follow-up inconsistent.

Plan & Work Done

  • Launched Facebook ads targeting a radius around HQ to reach local candidates.
  • Added pre-qualification questions to filter applicants before outreach.
  • Built automations to trigger instant texts/emails and tasking to start the hiring process.
  • Set a simple weekly KPI cadence (apps → interviews → offers → hires).

Results

  • 68 applications at $2.23 CPL on $151.71 spend.
  • Multiple drivers hired from the campaign.
  • Faster response times via automation; fewer dropped applicants.
  • Repeatable recruiting process replacing word-of-mouth.

Creative snapshots

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