Tree Pros — Full Breakdown

10,000+ leads, 162 calls at $26.03 CPL, and 7-figure revenue—after a full CRM + automation overhaul.

Centralized stack → faster follow-up → measurable ROI

CRM + Automations Speed-to-Lead Attribution & Reporting

From fragmented tools to one workflow—and clear revenue attribution.

Tree Pros

B2C — Home Services (AZ)

Worked with us Dec 2023 – May 2025 (17 months) — engagement complete.

The Story

Client Snapshot

Company: Tree Pros
Model: B2C — Home Services
What they sell & where: Tree trimming and tree removal (later expanded to most services, including hardscapes) across Arizona—primary: Phoenix Metro, Scottsdale, Mesa, Fountain Hills

Context & Challenges

Multiple tools and disjointed workflows for setters/closers—no single source of truth.
Painful integrations; manual handoffs slowed response times.
Needed a centralized stack before scaling paid acquisition.

What we shipped

Diagnosis Gaps

Fragmented tech stack and CRM sprawl.
Weak/fragile integrations; limited channel attribution.
Inconsistent speed-to-lead and reporting cadence.

Plan & Work Done

Full CRM migration to GHL for setters and closers.
Built custom automations + API apps to centralize other software into one workflow.
Standardized pipelines, tasks, SLAs, alerts.
Launched and optimized Facebook & Google Ads (intent + retargeting, creative/geo testing).
Instituted weekly KPI cadence (leads, calls, book rate, close rate, revenue attribution).

Results

10,000+ total leads captured and tracked in the CRM.
162 Facebook call leads at $26.03 CPL .
7-figure revenue attributed over the engagement (no timeline displayed per client).
Faster follow-up, cleaner handoffs, and clear ROI visibility across channels.

Creative snapshots