Ten Four Coaching (Jesse Bounds) — Full Breakdown | R&R Development

FULL BREAKDOWN

Ten Four Coaching — Automation → Clarity & Sold-Out Events

Efficiency and automation turned chaos into clarity—no more cold calls, just qualified leads and sold-out events.

Unified CRM Reply-First Workflow Driver Recruiting at Scale
Ten Four Coaching hero

Coaching + hay ops unified under one operating system.

Ten Four Coaching
Jesse Bounds
Ten Four Coaching & Hay Business
Joined January 22, 2024 • … together
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Months with Us
Campaigns
Annual Revenue (Hay)
Total Leads Generated
Qualified Driver Leads
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Ongoing Partnership

The Story

Client Snapshot

Company: Jesse Bounds (Ten Four Coaching + Hay Business)
Model: B2B & B2C
What they sell & where: Coaching & live events (national); hay operations across 672 locations

Context & Challenges

  • No clear way to track clients and leads across businesses.
  • Lead management was inconsistent; things fell through the cracks.
  • No unified system for attribution, ROI visibility, or speed-to-lead.

What we shipped

Diagnosis Gaps

  • Lead/client tracking, attribution, conversion tracking.
  • Speed-to-lead and standardized follow-up.
  • CRM handoff across brands + reporting cadence.

Plan & Work Done

  • Implemented a CRM in each business with automations (text/email blasts, pipelines, tasks).
  • Launched ads for coaching/events and trucking driver recruiting with geo-targeting & creative testing.
  • Established weekly KPI, pipeline, and close-rate reviews for ROI clarity.
  • Trained team on a “reply-first” workflow (blast → reply → immediate outreach).

Results

  • 1,700+ qualified trucking driver leads (kept trucks full without relying on word-of-mouth).
  • 4,567 total leads generated across campaigns.
  • 300–400 live event tickets sold with zero cold calling (driven by automated text/email campaigns).
  • Faster follow-up, fewer dropped leads, and clear ROI tracking.

Creative snapshots

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