Lamon Farms — Full Breakdown | R&R Development

FULL BREAKDOWN

Reliable hiring machine—439 applicants at ~$2.43 CPL.

Pre-qualification + instant follow-up → faster interviews → consistent pipeline

Recruiting Engine Automation Speed-to-Lead
Lamon Farms case study hero

Local reach + automation replaced word-of-mouth recruiting.

Lamon Farms
B2B — Agriculture / Operations (TBD)
Joined January 12, 2025 • … together
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Months with Us
Campaigns
Leads / Applications
Impressions
Avg CPL (~$1,066.77 total)

The Story

Client Snapshot

Company: Lamon Farms
Model: B2B — Agriculture / Operations
What they do & where: TBD (farm operations; base city/state)

Context & Challenges

  • Recruiting relied on word-of-mouth and referrals only.
  • No scalable channel to source qualified candidates.
  • Manual screening/follow-up created slow time-to-interview and drop-offs.

What we shipped

Diagnosis Gaps

  • No always-on staffing pipeline.
  • Pre-screening not standardized; weak qualification.
  • Speed-to-lead and follow-up inconsistent.

Plan & Work Done

  • Launched Facebook ads targeting a radius around the farm to reach local talent.
  • Added pre-qualification questions to filter applicants automatically.
  • Built automations to trigger instant texts/emails and tasking to start the hiring process.
  • Set a weekly KPI cadence (apps → interviews → offers → hires).

Results

  • 439 applications at $2.43 CPL (single campaign, ~10 weeks; ~$1,066.77 total spend).
  • Consistent flow of pre-screened candidates to interviews.
  • Faster response times via automation; fewer dropped applicants.
  • A repeatable, scalable recruiting engine replacing word-of-mouth.

Creative snapshots

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