KM Wood (K.M. Wood Products) — Full Breakdown

K.M. Wood Products — Recruiting System → Seats Filled & Fleet Growth

Solved the driver shortage—35+ hires and fleet expanded by 24 trucks (with 20 more on the way).

CRM Recruiting System Reply-First Workflow Always-On Driver Pipeline

Trucking & logistics recruiting system that fills seats on repeat.

Kendal Mast

K.M. Wood Products — Trucking & Logistics

Joined July 11, 2024 • … together

The Story

Client Snapshot

Company: K.M. Wood Products
Owner/Founder: Kendal Mast
Model: B2B — Trucking & Logistics
What they do & where: Trucking operation hiring within/around Lincoln, Missouri (see website for full ops)

Context & Challenges

Plenty of freight—but not enough qualified drivers to keep trucks moving.
Empty trucks → stalled growth and lost opportunities.
Needed a repeatable, scalable recruiting & retention system with clear visibility.

What we shipped

Diagnosis Gaps

No always-on driver pipeline; inconsistent follow-up.
Fragmented attribution; limited visibility from app → interview → hire.
No unified CRM workflow or KPI cadence.

Plan & Work Done

Implemented a CRM-driven recruiting system (stages, tasks, automations, notifications).
Launched and optimized paid campaigns for driver acquisition (creative/geo/intent testing).
Set a weekly KPI rhythm (apps, interviews, hires, seat fill) for compounding improvements.
Coaching on speed-to-interview and reply-first workflows.

Results

Driver bottleneck resolved; every available seat filled consistently.
35+ new drivers hired in the first 6 months.
Fleet expanded by 24 trucks, with 20 more inbound.
Pipeline momentum: posts show 4 interviews tomorrow and ~16 more next week.
Clear attribution and faster hiring cycles through the CRM.