Iron Horse Truck Services — Full Breakdown | R&R Development

FULL BREAKDOWN

From word-of-mouth to a steady hiring pipeline—89 applicants at ~$9 CPL in 3 months.

Consistent pipeline → faster follow-up → better interviews

Facebook Ads Pre-Qualification Automations
Iron Horse Truck Services case study hero

From referrals to a repeatable recruiting engine.

Iron Horse Truck Services
B2B — Trucking & Logistics
Worked with us for 3 months — goal achieved, engagement complete.
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Months with Us
Campaigns
Leads / Applications
CPL
Impressions

The Story

Client Snapshot

Company: Iron Horse Trucking Services
Model: B2B — Trucking & Logistics
What they do & where: TBD (regional/OTR; base city/state)

Context & Challenges

  • Recruiting depended on word-of-mouth and referrals.
  • No reliable, scalable way to source qualified candidates.
  • Manual screening and follow-up → slow time-to-interview.

What we shipped

Diagnosis Gaps

  • No always-on driver/staff pipeline.
  • Pre-screening and qualification not standardized.
  • Speed-to-lead and follow-up inconsistent.

Plan & Work Done

  • Launched Facebook ads targeting a radius around HQ to reach local candidates.
  • Added pre-qualification questions to filter applicants before outreach.
  • Built automations to trigger instant texts/emails and tasking to start the hiring process.
  • Set a simple weekly KPI cadence (apps → interviews → offers → hires).

Results

  • 89 applications from a single campaign at $9.08 CPL (in 3 months).
  • Consistent flow of pre-screened candidates to interviews.
  • Faster response times via automation; fewer dropped applicants.
  • A repeatable, scalable recruiting engine replacing word-of-mouth.

Creative snapshots

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