FULL BREAKDOWN

Impact Health USA — Exclusive Leads → Lower CPL & Higher Revenue

Exclusive, higher-quality leads at half the cost—$1K in ads → $30K out.

Sold-Data Feedback Exclusive Lead Flow Faster Speed-to-Lead

Facebook ads + cleaned sales workflow producing exclusive, high-intent leads.

Josh Thompson

Impact Health USA — B2B Lead-Driven Sales

Joined August 15, 2025 • … together

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Months with Us

Campaigns

CPL (was $32.00)

ROAS

Leads

The Story

Client Snapshot

Company: Impact Health USA
Owner: Josh Thompson
Model: B2B (lead-driven sales team)
What they sell & where: See services on website (national footprint)

Context & Challenges

Relying on BizBuySell for lead flow → non-exclusive, expensive, and noisy.
Low qualification rates—sales team sifting through hundreds to find a buyer/customer.
Bottlenecks in the sales process slowing follow-up and conversions.

What we shipped

Diagnosis Gaps

Overpriced, shared leads with weak intent signals.
No systematic feedback loop from closed/won back to ads.
Fragmented sales workflow and speed-to-lead gaps.

Plan & Work Done

Built a Facebook ads strategy optimized for exclusive, high-intent leads.
Implemented sold-data feedback into Facebook (event mapping & conversion signals) to target profiles most likely to convert.
Cleaned and streamlined the sales process (CRM stages, tasks, SLAs, alerts) to remove bottlenecks and improve efficiency.

Results

CPL cut in half: from $32.00 → $14.67.
Qualified lead % up (sales working fewer, better opportunities).
$1K ad spend → $30K revenue (current results).
Faster follow-up, clearer attribution, and a repeatable pipeline of exclusive leads.

Creative snapshots

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