FULL BREAKDOWN

Every webinar profitable—1,011 leads at ~$9.17 CPL with clean attribution and reporting.

CRM clarity → event attribution → efficient scaling

Webinar Growth System Attribution & Reporting Paid Social (FB/IG)

Playbook-driven promos with clean CRM + event tagging.

Cultivate Lasting Symphony (Craig Siegel)

B2C — Coaching, webinars/masterclasses (web-based; national/global)

Joined Nov 1, 2024 • … together

Book a Free Marketing Audit Back to Case Studies

Craig Siegel — Cultivate Lasting Symphony

Months with Us

Campaigns

Total Leads

Impressions

Avg CPL

The Story

Client Snapshot

Company: Cultivate Lasting Symphony (Craig Siegel)
Model: B2C — Coaching, webinars/masterclasses
What they sell & where: Personal development coaching and live trainings (web-based; national/global)

Context & Challenges

Needed a CRM migration to unify data and workflows.
Inconsistent attribution and reporting for paid events.
Wanted a repeatable playbook to fill webinars profitably.

What we shipped

Diagnosis Gaps

Fragmented CRM and weak event attribution.
No standardized lead-gen → registration funnel metrics.
Missing feedback loop from purchases back to ads.

Plan & Work Done

Completed a clean CRM migration (pipelines, automations, event tagging).
Launched/optimized Facebook & Instagram ads for webinars/masterclasses (creative + audience testing, retargeting).
Implemented event tracking & reporting (registration, show-up, purchases) and fed sales signals back to ads for smarter optimization.

Results

1,011 leads at ~$9.17 CPL (≈ $9,270.87 total spend).
Every webinar profitable during the engagement (client-reported).
Clear attribution and reporting → faster decisions and higher efficiency.
A repeatable promo system for future launches (on/off as needed).

Creative snapshots

Book a Free Marketing Audit

Related case studies

Great Lakes Trailer

“We hit $1.2M in one month.”

The Annuity Expert

“I made 1.3 Million in 9 months.”

Smokin J Diesel

$600 Leads → $30 Leads.