Barber Trucking — Full Breakdown | R&R Development

FULL BREAKDOWN

From word-of-mouth to a steady hiring pipeline—trucks staffed and rolling.

Predictable recruiting → trucks staffed and rolling

Predictable Recruiting Faster Interviews CRM + Alerts
Barber Trucking case study hero showing recruiting workflow

From word-of-mouth to a repeatable driver pipeline.

Barber Trucking
B2B — Trucking & Logistics (driver recruiting)
Joined May 1, 2025 • … together
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Months with Us
Campaigns
Total Leads
Ad Spend (to date)
Average CPL

The Story

Client Snapshot

Company: Barber Trucking
Model: B2B — Trucking & Logistics
What they do & where: Regional + OTR (base: TBD city/state)

Context & Challenges

  • Recruiting depended on word-of-mouth.
  • Referrals were inconsistent and unpredictable.
  • Seat fill lagged—trucks weren’t fully utilized.

What we shipped

Diagnosis Gaps

  • No scalable pipeline; applications slipped through cracks.
  • Weak attribution and slow time-to-interview.
  • No unified CRM or weekly reporting cadence.

Plan & Work Done

  • Implemented a recruiting CRM (stages, tasks, automations, alerts).
  • Launched + iterated paid campaigns (geo + intent tests) for steady, high-intent apps.
  • Set a weekly KPI rhythm (apps → interviews → offers → hires; seat-fill %).
  • Trained the team on reply-first follow-up and interview SLAs.

Results

  • Consistent hiring—trucks staffed reliably.
  • Predictable pipeline replaced word-of-mouth and referrals.
  • Faster time-to-interview; fewer dropped candidates via CRM + alerts.
  • 418 leads on $4,262.87 (Average CPL ≈ $10.20), 209,335 impressions, 5 drivers hired.

Creative snapshots

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