Too Many Tools, No Single Truth

Sean Turner runs Tree Pros, a home-services company providing tree trimming, removal, and outdoor services across Phoenix, Scottsdale, Mesa, and Fountain Hills. The business had demand, setters, closers, and multiple ad channels already working.

The constraint wasn’t leads. It was systems.

Before working with R&R Development, Tree Pros:

• Ran lead flow across multiple disconnected tools.
• Had fragile integrations that broke under volume.
• Relied on manual handoffs between setters and closers.
• Lacked a single source of truth for lead status and history.
• Had inconsistent follow-up.
• Couldn’t reliably attribute revenue by channel, campaign, or market.

Scaling ads on top of that would have just scaled chaos.

If you’ve got setters, closers, and multiple lead sources but no one clean pipeline, you’re in Sean’s ‘before’ state.

The Turning Point

The turning point came when Tree Pros stopped treating CRM, integrations, ads, follow-up, and reporting as separate projects and rebuilt everything around one connected system.

R&R Development:

• Completed a full GoHighLevel migration for setters and closers.
• Standardized pipelines, stages, user responsibilities, tasks, and alerts.
• Built custom automations to route leads, notify reps, and trigger follow-up.
• Developed custom API connections to pull other software into the same workflow.

The journey became: Ad or Call → CRM → Assignment → Follow-Up → Appointment → Estimate → Closed Job → Revenue Attribution.

Only after that foundation was in place did we scale demand, launching and optimizing Facebook and Google campaigns supported by:

• Geographic and intent-based targeting.
• Creative testing and retargeting.
• Weekly reporting from lead → call → appointment → estimate → closed job → revenue.

Tree Pros didn’t just get more leads; it got an operating system that could handle more leads.

The Result

With the new system live, Tree Pros achieved:

• 10,000+ total leads captured and tracked.
• 162 Facebook call leads at $26.03 each, representing approximately $4,217 in ad spend for those calls.
• Seven-figure revenue attribution tied back to campaigns.
• Faster lead response and cleaner handoffs between setters and closers.
• Improved attribution across Facebook and Google.
• A single CRM supporting multiple services and Arizona markets.

The company could now see:

• Which channels produced calls and form leads.
• Which campaigns drove booked appointments and estimates.
• Which sources turned into completed jobs and revenue.

Budget decisions stopped being guesswork and started being math.

The System We Built

Full GoHighLevel Migration

Moved setter and closer workflows into one CRM built around the real sales process.

Standardized Pipelines

Created clear stages for new leads, contacted, appointments, estimates, follow-up, and closed jobs.

Custom Automations

Automated routing, notifications, task assignment, and follow-up sequences to cut manual admin.

Custom API Integrations

Pulled external tools into the same pipeline so nothing lived in a silo.

Response-Time Standards

Added tasks, alerts, and SLAs so new leads were contacted quickly and consistently.

Improved Setter-to-Closer Handoffs

Shared history, notes, and appointment details so each handoff felt seamless to the customer.

Facebook & Google Campaigns

Ran paid campaigns across Tree Pros’ core markets and service lines.

Intent, Creative & Geo Testing

Continuously refined search intent, visuals, messaging, and geography.

Weekly KPI Reviews

Measured the full funnel: Leads → Calls → Appointments → Estimates → Closed Jobs → Revenue.

Revenue-Level Attribution

Connected marketing activity directly to revenue by source, service, and market.

Final Thoughts

Tree Pros didn’t just have a ‘lead gen’ problem. It had a lead-handling and attribution problem.

By consolidating CRM, automations, integrations, and ads into a single operating system, the company:

• Tracked 10,000+ leads end to end.
• Generated 162 call leads at $26.03 each.
• Attributed seven figures in revenue back to specific campaigns.

Most importantly, Sean now has the infrastructure to scale advertising without the back-end falling apart.

“We finally had one system where our leads, team, follow-up, and revenue could all be tracked together.”

— Sean Turner, Tree Pros

If you’re already getting leads but your CRM and team can’t keep up, this is what we fix.