Multiple Businesses, No Single System

Jesse Bounds runs Ten Four Coaching and a large hay operation with hundreds of locations, plus trucking-related activities. Customers span B2B and B2C, from coaching clients to drivers to agricultural buyers.

Revenue wasn’t the issue. Chaos was.

Before partnering with R&R Development:

• There was no dependable system to track leads across businesses.
• Follow-up relied on manual effort and memory.
• Opportunities slipped through the cracks.

Basic questions were hard to answer:

• Which campaign generated this lead?
• Who followed up, and how fast?
• Which events were actually profitable?
• Which drivers came from which campaigns?

On the coaching side, Ten Four had no repeatable way to turn attention into event ticket sales. On the operations side, driver recruiting depended too much on word of mouth.

If you’ve got opportunity everywhere but no unified system to capture and convert it, you’re in Jesse’s old world.

The Turning Point

The turning point came when Jesse stopped treating ads, leads, follow-up, and sales as separate projects and decided to build one connected operating system.

R&R Development:

• Implemented CRMs across his businesses with pipelines, tasks, and lead alerts.
• Built text and email automations for coaching, events, and driver recruiting.
• Launched paid campaigns to grow Ten Four Coaching and fill live events.
• Launched geo-targeted driver-recruiting campaigns to keep trucks staffed.

For events, we designed a reply-first workflow: send the campaign, capture replies, and follow up immediately.

Instead of cold calling a list, the team focused only on people raising their hands.

The Result

Across the partnership, Jesse’s businesses achieved:

• 4,567 total leads.
• 1,700+ qualified driver leads to keep trucks staffed.
• 300+ live event tickets sold.
• Roughly 300–400 tickets sold via automated text and email.
• Zero cold calls or traditional sales team needed to sell those tickets.
• 16 campaigns launched and managed.
• 29 months working with R&R Development.
• An eight-figure annual hay operation supported by the system.

The event machine turned existing audiences and paid leads into ticket buyers using automation plus fast human replies. The recruiting system created a steady stream of drivers, reducing the risk of unstaffed trucks and lost revenue.

“We sold more than 300 tickets without a sales team.”

— Jesse Bounds, Ten Four Coaching

The System We Built

Implemented CRMs in Each Business

Created separate structures for Ten Four Coaching and the hay and trucking operations so each brand could manage leads and reporting properly.

Built Pipelines & Tasks

Defined stages and clear ownership so no lead or applicant was out of sight or out of mind.

Added Text & Email Automation

Built campaigns to promote events, nurture leads, and trigger conversations at scale without manual blasting.

Created a Reply-First Workflow

Automated campaigns surfaced interested prospects; the team prioritized responding to replies instead of cold dialing lists.

Launched Coaching & Event Campaigns

Ran paid and audience-activation campaigns to drive registrations and ticket sales for live events.

Launched Driver-Recruiting Campaigns

Used geo-targeted ads to bring in qualified driver candidates in key markets.

Standardized Reporting

Reviewed weekly KPIs across leads, response times, ticket sales, hires, and ROI.

Connected Marketing to Outcomes

Judged campaigns on real business results: tickets sold, drivers hired, and trucks staffed.

Final Thoughts

Ten Four Coaching and Jesse’s other businesses didn’t need more marketing. They needed an operating system that could:

• Turn attention into conversations.
• Turn conversations into sales and hires.
• Turn campaign data into clear decisions.

With one connected system—ads, CRM, automation, reply-first follow-up, and weekly reporting—Jesse sold 300+ tickets without a sales team, generated 1,700+ driver applicants, and supported an eight-figure operation without drowning in manual follow-up.

If you’re juggling multiple offers or locations and feel like you’re leaving money and opportunities on the table, this is what we build.

“We sold more than 300 tickets without a sales team.”

— Jesse Bounds, Ten Four Coaching